It was while working as a personal trainer that he was discovered as a male model. This awarded him huge campaigns across Europe, Africa and Asia for several campaigns, Oakland Men’s Clothing in London, Spec Saver sunglasses, Debenhams London, Soda Jeans in Taiwan, Magic shaving Powder for men in Paris, Health first nationwide Condom campaign in London and a total of 5 express Book Covers to name a few. His introduction to film would come naturally.
While playing lead roles on various TV commercials he was introduced to a community dance and theater performance group in Forrest hill London where he honed in on his Acting abilities and dedication towards learning the Art of method acting. After primariliy receiving extra roles on British soaps, such as Eastenders, in 2005 Johnjay made a move across the Atlantic to The United States and settled in Atlanta GA. With its progressively growing film industry, Atlanta is where he refreshed his training at the Alliance Theater and landed his first major role as Anthony Jacobs in an independent film, by Stephen Oakey and Pond studio, titled Grey Hound therapy. A film about an artist from New York who becomes homeless and ends up on the streets of Atlanta, as johnjay would put it “this role was very emotional… it took me to places I didn`t want to visit. It opened the flood gates to a plethora of emotions I had to confront, and has changed any previous perceptions of the homeless.